Old Mutual
Finance
Our team was brought in by Old Mutual, the oldest financial institution in South Africa, with the goal of transforming their digital experience, introducing a fresh visual identity, and improving the user experience.
Client
Old Mutual
Services
Visual Design UI & UX Design Interaction Design
Industries
Fintech
Date
2018 -2019
One of our key focuses was redesigning the asset management app, which was a critical component of their digital experience. The app is a central hub for Old Mutual customers to manage their accounts, conduct financial transactions, and explore other features like viewing their spending patterns, watching financial explainer videos, and opening new accounts. To meet the goals of Old Mutual, we conducted extensive research on user needs, preferences, and behaviors to understand what features were most important to them. We also reviewed industry trends, competitive analysis, and best practices to identify key areas where we could improve the app's design and functionality. To create a more engaging user experience, I put a significant focus on developing micro-interaction animations that guide the user while using the app. These animations help to provide context and direction, making the user experience more intuitive and streamlined.
One of the customer pain points was how users navigate and take out new financial accounts. Old Mutual offers over 100 different types of accounts, which can be overwhelming for users who don't know what they're looking for. After conducting thorough user research, we discovered that customers had difficulty navigating the various types of accounts and understanding the financial jargon involved. Based on our research insights, we introduced a new money goal-based system that helps users achieve their financial goals more efficiently. With this system, users can tell us what they are saving for, how much money they have available, and how long they need to save for. Based on this information, we can suggest finance products that will help them achieve their goals and even project what they can make out of it. In addition to the new money goal-based system, we also streamlined the account opening process, making it easier and more intuitive for customers to take out new financial accounts. We created a clear and concise interface that walks customers through the account opening process step-by-step, reducing confusion and frustration.
