Old Mutual
Finance
Our team was brought in by Old Mutual, the oldest financial institution in South Africa, with the goal of transforming their digital experience, introducing a fresh visual identity, and improving the user experience.
Client
Old Mutual
Services
Visual Design UI & UX Design Interaction Design
Industries
Fintech
Date
2018 -2019
My Design Process
Define
Competitor Analysis
I conducted detailed competitor analysis exercises across different features to benchmark Fakealot against the global eCommerce market.
Design
Homepage
Our machine learning algorithm creates a curated shopping experience for each user. Thus, the landing page caters to their unique needs and wants.
Design
Cart & Checkout
Users can update, edit and delete items in their cart, as well as move items into a wishlist. The cart screen displays the amount needed to be spent in order to earn free delivery and offers personalised recommendations. I also reduced the four step checkout process to a single screen summary view, where repeat users can easily edit their personal details.
Design
Lists
Users can easily manage & collaborate with others to curate custom lists for every special occasion.
Design
Dark Mode
As an additional feature, the app can be viewed in Dark Mode based on the users device preferences.
